ABOUT MKK PR
MKK PR is a boutique public relations firm specializing in the promotion of children's products and services. MKK PR develops and executes strategically targeted campaigns to brand clients as innovators and market leaders.
Led by Maxi Kozler Koven, the firm works closely and in a highly personal manner with each client to define their marketing goals and strategies. This includes the creation of concepts to build brand awareness and generate excitement.
MAXI KOZLER KOVEN
Prior to starting MKK PR, Maxi built and led the public relations and social media initiatives for Melissa & Doug, the children's educational toy company. She managed and measured all activities and results for 5 distinct brands. Major accomplishments include: Facebook growth from 2,500 to over 125,000 fans, creation of the Blog Ambassador Program, media relations for Toy Fair, development of the Company's YouTube channel and videos, creation, coordination and execution of multiple in-store demonstration programs, contests and social media efforts with Amazon.com, Brookstone, Macy's, Dillard's, Learning Express and thousands of specialty retailers across the United States. Prior to this she created and led a training program for teaching Yoga to children. Having accumulated a deep understanding of children, parents and the children’s product industry in addition to countless contacts along the way, Maxi is an industry specialist.
Starting with a BS degree from the Boston University College of Communications, Maxi has worked in public relations, marketing, entertainment and promotional positions for over 20 years. This includes work as the music supervisor on the Sundance awarded film Being Elmo, A Puppeteer’s Journey. Her work in the world of children and parents is her true passion.
After spending most of her career in New York City, Maxi now lives mainly in Los Angeles. In addition to her busy career, she volunteers as a children’s yoga instructor, is a youth mentor, a wife, mother of 14 month old Jordan and bonus mom to 13 year old Jeremy. She actively lives in the worlds of Mommy & Me, pre-teens and teenagers. Community involvement includes: Stuart House, KI Synagogue and The Brentwood Public Library.
To help our clients achieve their business objectives by reaching, engaging and influencing parents and decision makers for children. We communicate all of the wonderful qualities about our clients, their products and services in fun, creative and imaginative ways.
As parents we know how hard it can be to make the right decisions that effect our children's lives. Our approach is to help parents make these choices with a feeling of confidence, reassurance and joy.